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Price is a myth
Price is a myth. Value is everything When watching The Apprentice Aotearoa last week, which is arguably the worst show on NZ television right now, one of the candidates said that the first rule of...
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What is PR and why do we need it?
Everyone has a story If you are organising a cool event, have a business idea that’s unique, or if the reason you’re running your business is a story in itself, people should know about it. You should...
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It’s all about your audience
Who are your customers and what do they want? Marketing jargon is full of buzzwords and many of these leave business owners lost in translation. They realise it’s something they must have, must do, or...
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How to repurpose content
Repurpose your content to maximise its potential Creating high-performing content and doing it regularly is a challenge for business owners. According to the Content Marketing Institute, about 86% of...
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Step up your content game
Make your content even better in 2022 I’m sure it’s not just me who feels that this year has gone by incredibly fast. It’s been another challenging one for many of us, yet totally epic for others. Our...
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The Sweet Orange Journey, so far…
What we do and how we got there Having spent 20+ years helping businesses find their way with words, I’ve experienced the world of comms from different sides of the table. From news reporting to...
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What does a copywriter do?
What is a copywriter and what do they do? I’ve been a professional writer for more than 25 years, and I get that question a lot. When someone asks me what I do for a living, I often say that I make...
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Show up as the best in business
Top tips that will help your brand stand out Having a hard time standing out in a sea of same-same competitors? No matter if you are selling a product or if you have a service-based business, and no...
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What is SEO and why do you need it?
What is SEO and what does Google really want? Halfway through writing an article about SEO and why you need it, one of my awesome partners – Monster Creative in Whangarei, asked me to write one for...
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What new copy can do for your website
New year, new copy for your website Why? Because the text on your website should actively attract new clients, make you money, and help your business grow. From uninspiring self-centred pages to...
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7+ Ways to make your newsletters better
7+ Simple ways to make your email marketing better Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create buzz around...
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Marketing tactics for a tough financial climate
Can your business thrive in turbulent times? It’s sure been an unpredictable ride in business over the last 6 months or so. If your workflow has been up and down, or if there’s a restructure looming...
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AI generated or AI assisted copy – there’s a difference!
An email arrived in my inbox recently that wasn’t for me, but about me. It was from a business owner to their marketing manager asking: “Will you still need to use her now that there is Chatgwhateva?”...
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Why your website needs customer-centred copy
What is customer-centred copy and why do you need it? Here’s a task for you: look at your website and count the number of times you mention “we”. We do this, we do that, we’re boutique, we’re global,...
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Not sure about your About page? Here’s our Top Tips
After the Home page on your website, the About page is the next most important. This is where you can add depth to your brand, differentiate yourself from your competitors, and fill the gaps in the...
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How to choose the right copywriter
There’s no doubt that great copywriting has the power to make or break a brand. If you find someone who uses the right words to target your ideal client, convey the uniqueness of your business and...
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